On October 20, 2020, the Justice Department sued Google, an Alphabet subsidiary, claiming the company’s internet search platform is an illegal monopoly that is harmful to both competition and consumers. B2B search helps fuel SMB’s and the mid-market because more businesses get found.Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect.Vertical search engines support unique workflows and provide domain expertise.The number of use cases for search are infinite meaning Google’s information lacks depth in some cases.
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